The 15th–18th centuries and printing advances

The 15th–18th centuries and printing advances

Last image in William Hogarth's A Rake's Progress

The invention of the printing press, allowing movable type, established a separation between images and words, the two requiring different methods in order to be reproduced. Early printed material concentrated on religious subjects, but through the 17th and 18th centuries they began to tackle aspects of politicaland social life, and also started to satirize and caricature. It was also during this period that the speech bubble was developed as a means of attributing dialogue.

William Hogarth is often identified in histories of the comics form. His work, A Rake's Progress, was composed of a number of canvases, each reproduced as a print, and the eight prints together created a narrative. As printing techniques developed, due to the technological advances of the industrial revolution, magazines and newspapers were established. These publications utilized illustrations as a means of commenting on political and social issues, such illustrations becoming known as cartoons in the 1840s. Soon, artists were experimenting with establishing a sequence of images to create a narrative.

While surviving works of these periods such as Francis Barlow's A True Narrative of the Horrid Hellish Popish Plot (c.1682) as well as The Punishments of Lemuel Gulliver and A Rake's Progress by William Hogarth (1726), can be seen to establish a narrative over a number of images, it wasn't until the 19th century that the elements of such works began to crystallise into the comic strip.

French Liberty. British Slavery, James Gillray's 1792 caricature poking fun at theFrench Revolution, anticipates the modern comic strip in having both separate panelsand charactes speaking via speech balloons.

The speech balloon also evolved during this period, from the medieval origins of the phylacter, a label, usually in the form of a scroll, which identified a character either through naming them or using a short text to explain their purpose. Artists such as George Cruikshank helped codify such phylactersas balloons rather than as scrolls, although at this time they were still referred to as labels. Although they were now used to represent dialogue, this dialogue was still used for identification purposes rather than to create a dialogue within the work, and artists soon discarded them in favour of running dialogue underneath the panels. The speech balloons weren't reintroduced to the form until Richard F. Outcault utilized them as a means of establishing dialogue within his works.